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PureCircle Plans to Commercialize High Purity Reb D

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By: Sean Moloughney

Editor, Nutraceuticals World

PureCircle, Chicago, IL, producer and marketer of high purity stevia products, is preparing to commercialize its latest stevia innovation—high purity Reb D.  Following a safety evaluation by an independent expert panel, PureCircle’s high purity Reb D has received self-affirmed GRAS status, and PureCircle has elected to formally submit its GRAS notification to the FDA for the agency’s additional safety review. PureCircle research has identified high purity Reb D as having one of the best sweetness profiles of any steviol glycoside from the stevia leaf. The clean sweetness of PureCircle’s high purity Reb D will further enable customers to develop naturally sweetened formulations with very low to no calories, particularly in food and beverages with higher sweetness levels, such as carbonated soft drinks. 

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